Advancing Dairy Extension: A Digital Living Laboratory Approach to Knowledge Mobilization in the Canadian Dairy Sector

Authors: Steven Roche and Elsa Vasseur

Date: 2025-07-01

Status: Published

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The WELL-E initiative is a national research program that applies a Digital Living Laboratory (DLL) model to close the gap between scientific innovation and on-farm application in the Canadian dairy sector. With a focus on animal welfare, AI integration, and digital innovation, WELL-E aims to generate actionable knowledge, enable practical adoption, and build system-wide capacity. Early work has centered on developing a robust knowledge translation and transfer (KTT) strategy grounded in literature, systems mapping, and engagement with advisory networks.
WELL-E employs a dual push-pull KTT model, blending structured dissemination (e.g., training modules, videos) with participatory strategies that ensure tools and messages are co-developed with stakeholders. Findings emphasize the importance of trusted messengers, multi-modal delivery, and the integration of pedagogical principles in digital resource design. WELL-E’s mapping of Canada’s dairy KTT ecosystem—hosted on Kumu—has identified fragmentation and opportunities for improved collaboration.
This work offers both practical and theoretical contributions. It provides a scalable model for digital extension grounded in systems thinking, while reinforcing that digital tools alone are insufficient—effective KTT requires trust, contextual fit, and continuous evaluation. WELL-E’s early lessons highlight a path forward for AI-enabled extension services that are credible, collaborative, and impactful.